![]() ![]() ![]() ![]() Effective research, sales and accountingĪttractive growth prospects 1.In this post, we will review Fisher’s fifteen points, which we categorise into five themes: While much of the fifteen points are self-explanatory, it has great utility as a checklist for what to buy and what to avoid. According to Fisher, these are fifteen fundamental business features that companies cannot fake. In his book, Common Stocks and Uncommon Profits, investor Phil Fisher identified fifteen points that characterise an attractive investment opportunity. Investors can avoid disasters such as Enron, Tyco and WorldCom if they focus on Main Street’s verification of each business’ strengths and not the gossip of Wall Street Opinion. Phil Fisher’s fifteen points and investment checklist ![]()
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